Sharing the curious and the compelling

Museum Crush


American Alliance of Museums_logo_FullColorOnWhite Museum Crush is the latest project from independent arts charity Culture24, and 2018 winner of a Gold MUSE Award in the online presence category by the American Alliance of Museums. The alliance comment that “Museum Crush pushes the museum field forward in sheer human effort, in service to the wider museum field, and spotlights important, if lesser heard stories.”

Museum Crush is a project dedicated to helping the public to explore the rich treasures held by thousands of UK museums. As well as compelling narratives about what’s going on, the site contains listing drawn from the country’s museums in order to help visitors plan their excursions.

Features include:

  • Weekly email digest
  • Automated process for museums to add their organisation to the Museum Crush network
  • A space for registered museums to add events or exhibitions
  • A simple graphical element indicating how long an article will take to read to increase audience engagement with the editorial
  • Site wide search functionality