The Darwin Correspondence Project represents an extensive collection of letters to and from Charles Darwin. The University of Cambridge has collected Darwin’s letters, and works with other institutions to further understand Darwin’s life, the discoveries he made, and the scientific network he was part of.
Surface Impression synthesized the University’s branding with the publishing conventions of the Darwin Correspondence Project, and applied them to a standardized Drupal framework that was being rolled out across the University. We helped the editors audit and transition their content from both printed and online forms, and integrated the site with the Cambridge University Digital Library’s XTF database of letters, transcripts, footnotes and commentary.
Since launching the website, we have continued to work with the Darwin Correspondence team to further enhance the site, with additional functionality including interactives and educational resources.
Surface Impression has delivered quarterly Google Analytics reports for the project since its launch. Insights revealing unexpected user behaviour patterns led us to make incremental adjustments to page layouts, which in turn have produced significant results in terms of audience engagement levels.