It’s easy for an institution’s website to fall out of date. A site that seemed like it was great a few years ago suddenly feels clunky, poorly designed, difficult to manage and, most worryingly of all, hopelessly out of touch with your audiences.
At Surface Impression, we specialize in renewing the online presence of cultural, heritage, public and charitable sector organizations. Is it time your website had a makeover?
Here are a selection of website redesign projects – both before and after their rejuvenation.
Arts Etobicoke promotes a wide range of arts activities in a region of Toronto, Canada.
Their old website was gloomy in design, and confusing to navigate. Many functions had ceased to work, including the all important events listing.
Their new site is bright, open and focuses on their engaging programme of events.
The Darwin Correspondence Project, part of the University of Cambridge Library, makes thousands of original letters to and from Charles Darwin accessible online.
The previous Darwin Correspondence Project website was let down by a poor quality search engine, strange layout, and lack of University of Cambridge branding. It also wasn’t readable on mobile devices.
We moved the project’s site to a brand-compliant University Drupal theme, and helped to develop content that contextualized the letters and their authors.
VocalEyes provides audio-description for blind and partially sighted people, so they can enjoy the performing arts, and visits to museums, galleries and heritage venues.
The old VocalEyes website was really hard to read, with tiny text, and confusing blocks of colour that tried to convey too much all at once. Navigation was complex, and editing the site was very difficult for the charity’s staff, especially those who are blind or partially sighted themselves.
The new VocalEyes website greatly improved accessibility, and refocused visitor attention onto the organization’s core events list, which is the principal point of engagement with their audiences.
An effective redesign and renewal process includes:
- Re-evaluation of goals, positioning and brand
- Research to understand your current and desired audiences
- User experience and graphic design, developed through several collaborative iterations
- A content audit, followed by the revision of any old, but still useful, content, and the creation of new, audience-focused material
- Rebuilding the site on a modern, open source, content management system such as WordPress or Drupal
- Testing for both usability and accessibility
- Refinement and launch
Once you have a new website, how do we prevent that from falling into disrepair?
At Surface Impression we have programmes of support and continual improvement that keep our clients’ new digital assets current, and deliver value for the long term. The sites that we create far outlive average lifespans of websites.
Is it time for a makeover?
If you would like to see your website do a lot better, we would love to discuss your potential project with you. Contact us for more information:
Surface Impression Ltd.
Dr. Amy Hetherington
Surface Impression (Canada) Ltd.