We design, develop, maintain, customize and extend websites and mobile apps.

Our specialties include in-gallery interactives, membership functionality and collections online.


Surface Impression creates beautiful design, and optimises usability and content for the needs of your audiences. From large-scale sites to microsites of a few pages: designing, creating and managing websites is one of our core activities. We have vast experience in producing websites for cultural and heritage organisations and venues, non-profits, public sector, membership organisations, arts organisations, and visitor attractions.


Native smartphone apps and mobile web solutions provide a myriad of new opportunities to engage with audiences. Surface Impression produces a range of projects, designs, and functionality to meet clients’ objectives, including: creating trails; developing rich gallery guides; and enabling navigation of both physical spaces and digital content.

Key areas of work

Online collections

We have work extensively with collections (for museums, archives, libraries and other organizations), producing standalone online collections, collections sections of websites, tools for community outreach, and interactive installations. We work with collections, archives and library catalogues of a wide range of sizes.

Our approach ranges from integration with collections, archives, and asset management systems, to building distinct collections for smaller datasets within a content management system. Our work with collections also includes interpretation and representation of collection items, which can be editorial, design-based, or media-based. Our aim is always to draw out the stories from within the collection to create better audience engagement, whether that be online or in person at a venue.


Interpretation for audiences need not be limited by exhibition space and attention spans. Our in-gallery digital interactives, and online rich media, allow engagement with deeper content in a physically compact but more enjoyable manner.

Popular features for both online and in-venue presentation include:

  • Interactive maps – placing points of interest, overlays and rich media onto 2D and 3D spatial representations
  • Interactive timelines – contextualize in time as well as space
  • 3D image or environment display – VR / AR, 3D objects and spaces
  • User generated content – crowd-sourced content, open exhibition submissions, citizen science and more
  • Digital flip book – simulate whole books and publications online